Artificial intelligence is revolutionizing the retail and consumer goods industry. AI is now embedded in everything from demand forecasting and dynamic pricing to hyper-personalized marketing and automated inventory management.

Retailers use AI to analyze millions of data points in real-time, from shopper behavior to weather trends, to make smarter decisions about stocking, promotions, and product development. This leads to better margins and fewer stockouts or overstocks.

In FMCG, AI helps identify emerging micro-trends, enabling brands to respond quickly with relevant new products. It also enhances customer engagement through chatbots, virtual try-ons, and targeted content.

However, successful AI adoption requires strategic alignment and clean, well-organized data, something many companies still lack.