Semesta Insight

Define. Discover. Dominate.

We believe the best business decisions begin with the right insight,

deeply researched, clearly defined, and powerfully interpreted.

Let’s Collaborate

More than 150 clients are happy with our services. Let's get started!

WHO WE ARE

We exist to empower brand with intelligence that is trusted, experienced, reliable, and actionable

In a world overflowing with data, few can turn complexity into clarity. At Semesta Insight, we go beyond market research, we deliver real intelligence that defines gaps, uncovers growth opportunities, and helps you dominate your market.

 

With the tagline “Define, Discover, Dominate.” We are committed to helping clients move beyond assumptions into strategic certainty.

Read More

About Us

WHY SEMESTA INSIGHT

Our goal is not only to inform business, but to empower

communities and industries

WHAT WE CAN DO

We’re here to answer the big questions with precision, speed, and depth, turn into your next competitive edge

Customer Research

  • Usage & Attitude Study
  • Segmentation Study
  • Customer Journey Study
  • Customer Satisfaction Index (CSI)
  • Customer Loyalty Index (CLI)
  • Net Promotor Score (NPS)

Product & Price Research

  • Product Concept Test
  • Pricing Study
  • Customer Price Monitoring
  • Product Acceptance Study
  • UI/UX Research
  • Feasibility Study

Brand Research

  • Brand Health Study
  • Brand Funnel Study
  • Brand Positioning Study
  • Market Sizing
  • Competitor Analysis

Campaign/Ads Study

  • Advertising Concept Study
  • Post Campaign/ Marcomm Evaluation
  • Channel Evaluation 
  • Event Evaluation

Sales & Distribution Study

  • Retail Audit/Census
  • Salesforce Management Audit
  • Retail Satisfaction Index
  • Retail Advocacy Index

Human Capital Study

  • Employer Branding Study
  • Employee Engagement Study
  • Leadership Effectiveness Assessment
  • Employee Digital Readiness Study

HOW WE HELP - OUR RESEARCH METHODOLOGY

We don’t just offer methodology, we choose the right one for your specific business challenge

Quantitative Method

Qualitative Method

Face-to-Face Interview (F2F)

Trained interviewers conduct structured surveys in person using tablets (CAPI) or paper (PAPI). Use when questionnaire is long, complex question, reaching rural areas, or when visual aids are required.

Computer Aided Telephone Interview (CATI)

Interviews are conducted over the phone using computerized scripts for speed, scale, and consistency. Use when target respondents are accessible by phone and speed is critical. Avoid when the questionnaire is long, complex, or requires visual stimuli.

Mystery Shopping

Trained evaluators act as customers to assess service quality, compliance, and customer experience. Use for benchmarking frontline service standards or store performance without bias.

Online Survey

Collect large-scale, structured responses efficiently using digital platforms to gain measurable consumer insights. Use when questionnaire is short, simple question, or targeted low to middle class segment.

HOW WE HELP - OUR COVERAGE

With full-field capabilities across Indonesia, we combine nationwide reach with local understanding

Industry We Cover

Automotive, Transportation, Logistic

Healthcare, Beauty, Consumer Goods

Property, Real Estate, Education

Financial Service, Bank, Insurance

Tech, Electronic, Telco, E-Commerce, Media 

Resource, Infrastructure, Utility, Government

HOW WE HELP - RESEARCH PHASE

The duration of research work generally requires 8-10 weeks and divided by 3 phases

Phase 1: Research Design (Kick-Off Meeting)

Research Guideline

  • Questionnaire Development
  • Field Briefing

2 Weeks

Phase 2: Research Execution

Data Gathering

  • Face to face interview, FGD, IDI, etc.
  • Quality Control (Callback and Phone Record)

4-6 Weeks

Phase 3: Research Analysis (Final Report)

Report Development

  • Data Analysis
  • Report Development

2 Weeks

Ready to Accelerate Your Growth with Confidence? Let's Start Now!

Semesta Insight

Define. Discover. Dominate.

We believe the best business decisions begin with the right insight,

deeply researched, clearly defined, and powerfully interpreted.

Let’s Collaborate

More than 150 clients are happy with our services. Let's get started!

WHO WE ARE

We exist to empower brand with intelligence that is trusted, experienced, reliable, and actionable

In a world overflowing with data, few can turn complexity into clarity. At Semesta Insight, we go beyond market research, we deliver real intelligence that defines gaps, uncovers growth opportunities, and helps you dominate your market. With the tagline “Define, Discover, Dominate.” We are committed to helping clients move beyond assumptions into strategic certainty.

Read More

About Us

WHY SEMESTA INSIGHT

Our goal is not only to inform business, but to empower

communities and industries

WHAT WE CAN DO

We’re here to answer the big questions with precision, speed, and depth, turn into your next competitive edge

Customer Research

  • Usage & Attitude Study
  • Segmentation Study
  • Customer Journey Study
  • Customer Satisfaction Index (CSI)
  • Customer Loyalty Index (CLI)
  • Net Promotor Score (NPS)

Product & Price Research

  • Product Concept Test
  • Pricing Study
  • Customer Price Monitoring
  • Product Acceptance Study
  • UI/UX Research
  • Feasibility Study

Brand Research

  • Brand Health Study
  • Brand Funnel Study
  • Brand Positioning Study
  • Market Sizing
  • Competitor Analysis

Campaign/Ads Study

  • Advertising Concept Study
  • Post Campaign/ Marcomm Evaluation
  • Channel Evaluation 
  • Event Evaluation

Sales & Distribution Study

  • Retail Audit/Census
  • Salesforce Management Audit
  • Retail Satisfaction Index
  • Retail Advocacy Index

Human Capital Study

  • Employer Branding Study
  • Employee Engagement Study
  • Leadership Effectiveness Assessment
  • Employee Digital Readiness Study

HOW WE HELP - OUR RESEARCH METHODOLOGY

We don’t just offer methodology, we choose the right one for your specific business challenge

Quantitative Method

Qualitative Method

Face-to-Face Interview (F2F)

Trained interviewers conduct structured surveys in person using tablets (CAPI) or paper (PAPI). Use when questionnaire is long, complex question, reaching rural areas, or when visual aids are required.

Computer Aided Telephone Interview (CATI)

Interviews are conducted over the phone using computerized scripts for speed, scale, and consistency. Use when target respondents are accessible by phone and speed is critical. Avoid when the questionnaire is long, complex, or requires visual stimuli.

Mystery Shopping

Trained evaluators act as customers to assess service quality, compliance, and customer experience. Use for benchmarking frontline service standards or store performance without bias.

Online Survey

Collect large-scale, structured responses efficiently using digital platforms to gain measurable consumer insights. Use when questionnaire is short, simple question, or targeted low to middle class segment.

HOW WE HELP - OUR COVERAGE

With full-field capabilities across Indonesia, we combine nationwide reach with local understanding

Industry We Cover

Automotive, Transportation, Logistic

Healthcare, Beauty, Consumer Goods

Property, Real Estate, Education

Financial Service, Bank, Insurance

Tech, Electronic, Telco, E-Commerce, Media 

Resource, Infrastructure, Utility, Government

HOW WE HELP - RESEARCH PHASE

The duration of research work generally requires

8-10 weeks and divided by 3 phases

Phase 1: Research Design (Kick-Off Meeting)

Research Guideline

  • Questionnaire Development
  • Field Briefing

2 Weeks

Phase 2: Research Execution

Data Gathering

  • Face to face interview, FGD, IDI, etc.
  • Quality Control (Callback and Phone Record)

4-6 Weeks

Phase 3: Research Analysis (Final Report)

Report Development

  • Data Analysis
  • Report Development

2 Weeks

Ready to Accelerate Your Growth with Confidence? Let's Start Now!

Solutions

Industry

Company

Email Us

Send a Message

Semesta Insight

Define. Discover. Dominate.

We believe the best business decisions begin with the right insight,

deeply researched, clearly defined, and powerfully interpreted.

Let’s Collaborate

More than 150 clients are happy with our services. Let's get started!

WHO WE ARE

We exist to empower brand with intelligence that is trusted, experienced, reliable, and actionable

In a world overflowing with data, few can turn complexity into clarity. At Semesta Insight, we go beyond market research, we deliver real intelligence that defines gaps, uncovers growth opportunities, and helps you dominate your market. With the tagline “Define, Discover, Dominate.” We are committed to helping clients move beyond assumptions into strategic certainty.

Read More

About Us

WHY SEMESTA INSIGHT

Our goal is not only to inform business, but to empower

communities and industries

WHAT WE CAN DO

We’re here to answer the big questions with precision, speed, and depth, turn into your next competitive edge

Customer Research

  • Usage & Attitude Study
  • Segmentation Study
  • Customer Journey Study
  • Customer Satisfaction Index (CSI)
  • Customer Loyalty Index (CLI)
  • Net Promotor Score (NPS)

Product & Price Research

  • Product Concept Test
  • Pricing Study
  • Customer Price Monitoring
  • Product Acceptance Study
  • UI/UX Research
  • Feasibility Study

Brand Research

  • Brand Health Study
  • Brand Funnel Study
  • Brand Positioning Study
  • Market Sizing
  • Competitor Analysis

Campaign/Ads Study

  • Advertising Concept Study
  • Post Campaign/ Marcomm Evaluation
  • Channel Evaluation 
  • Event Evaluation

Sales & Distribution Study

  • Retail Audit/Census
  • Salesforce Management Audit
  • Retail Satisfaction Index
  • Retail Advocacy Index

Human Capital Study

  • Employer Branding Study
  • Employee Engagement Study
  • Leadership Effectiveness Assessment
  • Employee Digital Readiness Study

HOW WE HELP - OUR RESEARCH METHODOLOGY

We don’t just offer methodology, we choose the right one for your specific business challenge

Quantitative Method

Qualitative Method

Face-to-Face Interview (F2F)

Trained interviewers conduct structured surveys in person using tablets (CAPI) or paper (PAPI). Use when questionnaire is long, complex question, reaching rural areas, or when visual aids are required.

Computer Aided Telephone Interview (CATI)

Interviews are conducted over the phone using computerized scripts for speed, scale, and consistency. Use when target respondents are accessible by phone and speed is critical. Avoid when the questionnaire is long, complex, or requires visual stimuli.

Mystery Shopping

Trained evaluators act as customers to assess service quality, compliance, and customer experience. Use for benchmarking frontline service standards or store performance without bias.

Online Survey

Collect large-scale, structured responses efficiently using digital platforms to gain measurable consumer insights. Use when questionnaire is short, simple question, or targeted low to middle class segment.

HOW WE HELP - OUR COVERAGE

With full-field capabilities across Indonesia, we combine nationwide reach with local understanding

Industry We Cover

Automotive, Transportation, Logistic

Healthcare, Beauty, Consumer Goods

Property, Real Estate, Education

Financial Service, Bank, Insurance

Tech, Electronic, Telco, E-Commerce, Media 

Resource, Infrastructure, Utility, Government

HOW WE HELP - RESEARCH PHASE

The duration of research work generally requires

8-10 weeks and divided by 3 phases

Phase 1: Research Design (Kick-Off Meeting)

Research Guideline

  • Questionnaire Development
  • Field Briefing

2 Weeks

Phase 2: Research Execution

Data Gathering

  • Face to face interview, FGD, IDI, etc.
  • Quality Control (Callback and Phone Record)

4-6 Weeks

Phase 3: Research Analysis (Final Report)

Report Development

  • Data Analysis
  • Report Development

2 Weeks

Ready to Accelerate Your Growth with Confidence? Let's Start Now!