AI is fundamentally reshaping media, from AI-generated scripts and video editing to personalized news feeds and programmatic advertising. Media companies can now tailor content based on viewer behavior, sentiment, and context.

Automation tools are cutting production time and cost, while AI-driven moderation helps manage harmful content. But with deepfakes, algorithmic bias, and disinformation risks, ethical use of AI is paramount.

Leaders must ensure transparency, accountability, and creativity in how AI is deployed, ensuring human editorial judgment isn’t lost in the machine.