Despite growth, e-commerce players face multiple challenges: rising customer acquisition costs, shipping delays, fake reviews, return fraud, and intensifying price wars. Moreover, smaller brands struggle to stand out in marketplaces dominated by giants.

Customer loyalty is also fragile, click away, and your competitors are right there. Data privacy laws and cookie restrictions make tracking harder, while delivery expectations continue to rise.

Solving these problems requires clear brand positioning, operational efficiency, last-mile innovation, and genuine customer engagement, not just discounts or gimmicks.